Toning shampoos get rid of unwanted yellow, orange, or brassy tones on permanent hair color, natural hair color, highlights, and gray hair. Toning shampoos also helps reduce color fading and enhance hair color.

Purple shampoo is a toning shampoo that uses the color purple to directly brighten up the yellows and brass of dull blonde hair. If you have blonde hair or have highlights on darker hair, you may see the unwanted yellow or orange hues. Using a purple shampoo helps neutralize yellow or copper / red reflections, and keep your color consistent and vibrant.

Toning Shampoos

PHYTO Violet No Yellow Shampoo neutralises unwanted shine from the 1st application. For colored white, grey, white hair....
Loma Violet Conditioner LOMA Violet Conditioner is an innovative blue-violet pigmented Conditioner. Features & Benefits: Brightens Blonde &...
Rejuvenate and promote healthy hair. A rich conditioner perfect for natural or colour-treated hair. Formulated with fragrant lavender...
Rejuvenate and promote healthy hair. A rich conditioner perfect for natural or colour-treated hair. Formulated with fragrant lavender...
-27%
Fanola No Yellow Shampoo
Fanola No Yellow range is ideal for grey, super-lightened or decoloured hair. Its strong violet pigment tones down unwanted...
-29%
Fanola No Orange Mask
Ideal, for grey, super lightened, or decolored hair, Blue pigment tones down unwanted orange hues on grey, light...
-33%
Fanola No Orange Shampoo
Ideal, for grey, super lightened, or decolored hair, Blue pigment tones down unwanted orange hues on grey, light...
-27%
Fanola No Yellow Mask
Ideal, for grey, super lightened, or decolored hair, Blue pigment tones down unwanted orange hues on grey, light...
Clairol Professional Shimmer Lights Blonde and Silver Shampoo, Shimmer Lights Purple Shampoo Bring out the shimmering highlights in your hair with...
Alcove Anti-Yellowing Violet Conditioner is vegan, sulfate-, salt- and paraben-free; it eliminates yellow or brassy tones and revives...
-47%
Fanola Vegan No Yellow Shampoo
If you are looking for the Insta famous purple shampoo, you've come to the right place. Consider this...
-47%
Fanola Vegan No Yellow Mask
Working to reduce and eliminate yellow tones in the hair, the No Yellow Mask uses a violet pigment...
-47%
Fanola Vegan No Orange Shampoo
Anti-Orange, high-cosmetic performance Vegan deep conditioning toning mask with blue pigment.  Ideal for Colored hair with dark shades...
Clairol Professional Shimmer Lights Blonde and Silver Conditioner, Shimmer Lights Purple Conditioner Clairol Professional Shimmer Lights Conditioner contains a...
$25.95
Keep your gray looking it's finest. CI 60730 (Ext. Violet 2), found in American Crew Gray Shampoo, works...
Olaplex's best-selling shampoo, is now formulated to celebrate the beauty of blonde! Olaplex No.4P Blonde Enhancer Toning Shampoo...
Keune Care Silver Savior Shampoo is gentle and brightening, designed to refresh cool blonde and silver tones. The...
Keune Care Silver Savior Conditioner is a gentle and brightening, designed to refresh cool blonde and silver tones....
$29.98
Tone, detangle, condition and refresh. Verb Purple Leave-in Mist is a three-in-one mist for toning, detangling and hydration....
Eliminate warm and brassy hair with tones of orange/red-orange with L'anza's advanced hHealing ColorCare Professional Ultra De-Brassing Blue...
Brings out the sparkle in silver, gray, white, blonde & highlighted hair. Controls unwanted warm tones & banishes...
Eliminate Brass from all shades of blonde with Silver Brightening Conditioner. Cancels out yellow & yellow-orange tones on...
DevaCurl No-Poo Blue Anti-Brass Zero Lather Toning Cleanser. If you have color-treated curls, this non-lathering, toning cleanser with the...
For blonde, lightened or gray hair. Complete your brass-neutralizing regimen with Blonde Perfecting Purple Conditioner, the perfect partner...
$39.95
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